what to write

What to write is deeply informed by why we write. By focusing first on why, the what follows with greater ease. This may seem obvious, but it’s so foundational – so much else depends on the strength of the why – that it’s worth looking at.

The why is often in cahoots with who we want to help through our writing.

Whether you write as a profession or for your profession, your overall goal is likely to be helping a particular group of people have an easier life in some way … helping them make money doing what they love, helping them find support and solutions, showing them healthy ways to cook, helping them connect with other hamster aficionados. In some way, you want to help.

How specific can you get about who you want to help and why you want to help them?

Who you want to help and why you want to help them inform the format your writing takes. If you have a fondness for this group of people, you likely already know where to find them and what formats are most likely to reach them. Hard copy local newsletters? Guest posts on blogs? E-books? Videos? Facebook messages? Flyers at the animal rights rally?

Drilling down from who to why to what can take the guesswork out of the legwork, allowing you to get more muscle from the time you have for writing … and to help more people sooner.

  • Who do you want to help?
  • Why do you want to help them?
  • What written format would appeal to them?
  • What delivery format would reach them?


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